Mission, Vision & Values

To be one of the worlds leading producers of high-quality fruit juices and to serve our customers at the
global level by adapting to their specific market needs. At the same time, having a sense of responsibility
towards the local community, we aim to maximize the use of local products and businesses.

To become consumers’ first choice for juices globally by creating brand awareness for our products
through long term relationships with our partners, and to make fruit juices one of the primary beverages
for people of all ages and demographics, replacing unhealthy alternative products.


Quality is the cornerstone of the company’s activities. We do not compromise our standards and we do not take shortcuts. Quality audits, both internal and external, occur frequently and at every stage of our production process.


Innovation and continuous development keep our company up to date with current market trends and the needs of consumers worldwide. New technologies are introduced as soon as they become available, and our R&D department is constantly working on new products to expand our portfolio.


Integrity and reliability are the most important characteristics of our personnel. From the production department to the customer service team, we aim to provide the best possible service for our customers, with timely responses and proactive actions to ensure the best possible outcome in any given situation.