To be one of the worlds leading producers of high-quality fruit juices and to serve our customers at the
global level by adapting to their specific market needs. At the same time, having a sense of responsibility
towards the local community, we aim to maximize the use of local products and businesses.
To become consumers’ first choice for juices globally by creating brand awareness for our products
through long term relationships with our partners, and to make fruit juices one of the primary beverages
for people of all ages and demographics, replacing unhealthy alternative products.